Gartner For Marketers Acquisition Website

gartner-redesign

Gartner for Marketers

UX Design    |    User Testing    |    Design System

Gartner for Marketers is an acquisition site to help Marketers understand how Gartner's research can help them push boundaries.

Client: Gartner

Role: Lead UX UI Designer

Software: Sketch

Project Overview

A website redesign was needed for the Gartner for Marketer's Acquisition site to restructure the content in a more easily digestible manner and update to the new branding.

The Problem

It was difficult for prospective clients to the breath of research the Gartner for Marketers product provides.
gml-ux-comparison

Left: Previous Gartner for Marketers site; Right: Updated Gartner for Marketers site

The Solution

Update the information architecture to define content hierarchy and increasing visibility of different content offerings.
gml-wireframes

Mobile and Desktop wireframes outlined (1) content restructure and organization and (2) different usability functions across different viewports. These wireframes evolved into iterative design states.

Review Existing Information Architecture

I reviewed the current taxonomy and built a flowchart documenting the user flow with the existing taxonomy.

Mobile and Desktop wireframes outlined (1) content restructure and organization and (2) different usability functions across different viewports. These wireframes evolved into iterative design states.

View Flowchart Here

Redefining Content Types

User research and review of the current IA revealed the importance and variable attributes of each content type. This allowed us to refine the hierarchy and visual representation of each card.
gml-article-card-old

Former Article Card Design

gml-article-card-redesign

Redesigned Article Card Design