Role: Lead UX UI Designer
Redefine branding and style guide. Mobile responsive website redesign according to brand guidelines for marketing acquisition website.
Problem Statement: Prospective clients cannot see the difference between different content types and all the content looks the same.
Solution: We moved content that is time sensitive into a news feed to the right of the page. We also created different card types that visually looked different for the user to be able to identify an article versus a webinar with a quick scan.
Left: Previous Gartner for Marketers site; Right: Updated Gartner for Marketrs site
Mobile and Desktop wireframes outlined (1) content restructure and organization and (2) different usability functions across different viewports. These wireframes evolved into iterative design states.