Gartner for Marketers
UX Design | User Testing | Design System
Client: Gartner
Role: Lead UX UI Designer
Software: Sketch
Project Overview
A website redesign was needed for the Gartner for Marketer's Acquisition site to restructure the content in a more easily digestible manner and update to the new branding.
The Problem
It was difficult for prospective clients to the breath of research the Gartner for Marketers product provides.
Left: Previous Gartner for Marketers site; Right: Updated Gartner for Marketers site
The Solution
Update the information architecture to define content hierarchy and increasing visibility of different content offerings.
Mobile and Desktop wireframes outlined (1) content restructure and organization and (2) different usability functions across different viewports. These wireframes evolved into iterative design states.
Review Existing Information Architecture
I reviewed the current taxonomy and built a flowchart documenting the user flow with the existing taxonomy.
Mobile and Desktop wireframes outlined (1) content restructure and organization and (2) different usability functions across different viewports. These wireframes evolved into iterative design states.
Redefining Content Types
User research and review of the current IA revealed the importance and variable attributes of each content type. This allowed us to refine the hierarchy and visual representation of each card.
Former Article Card Design
Redesigned Article Card Design